Website traffic is the quantity of incoming data received and sent to a website by clients. This essentially doesn't include the traffic produced by bots. In the past, this was the biggest component of Internet traffic. However, as the mid-1990s progressed, web traffic began to decline. This is because the number of web pages that they view and the number of visitors that they generate are determined primarily by the number of incoming links.
Today, the role of website traffic is relatively unimportant, because of the growing number of incoming links that the site generates. The number of links that a web page receives determines its traffic volume. In the beginning, webmasters relied solely on back links to increase traffic to their websites. Today, the most important traffic source is via search engine optimization (SEO). Search engines such as Google and Yahoo provide a way for webmasters to submit their sites to their search engines so that search engines can locate and rank them.
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This method of increasing traffic to your website can be very effective for the first few weeks after your site is submitted to the search engines. However, SEO takes a long time to produce consistent results. So, for most webmasters, a longer-term approach is needed. One such approach is to use article marketing as part of your traffic strategy. Article marketing allows you to gain credibility and reputation in your particular niche through your published articles. Your articles will also allow you to gain free traffic because you are able to link back to your website.
Writing an article is easy if you have a good understanding of the keywords used in your niche. When writing an article, use the keywords in your title. Use them throughout the article so that the articles read as one cohesive unit. You will also want to choose a good keyword rich topic. You don't want to choose a topic just because it is catchy and interesting. Instead, you want the keywords to support the information within the article. For example, if you write an article about how to start your own company, but chose a keyword like "business start up", the articles you create would read more like a short story than like an informational article.
Once you've written your article, distribute it to various article directories, ezines, newsletters, and social networking sites. If possible, send it to different websites within your niche, as well. You can also submit your articles to article marketing directories and newsletters to build a list of subscribers. These members often become regular readers and future supporters of your site. This traffic also allows you to gain backlinks, which increases the chances that they'll click on your web page. To increase the quality of your links, be sure to submit relevant articles with high-quality content. Include relevant keywords and create a quality backlink from the site where the reader finds the article.
Website traffic takes time to establish. So while there are many ways to increase your website traffic, article marketing is one of the oldest and most successful methods of doing so. It requires little effort, costs next to nothing, and yields quick and consistent results. To increase your website traffic, however, you must be consistent in submitting to these sources. Don't try to create articles that contain too many keywords or that are too long. Try to keep it under a hundred words to ensure quality.
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